PHOENIX — Best Western Hotels & Resorts (BWHR) is launching the ‘We Care Clean’ program, which ensures heightened level of cleaning standards and operational best practices at its properties.

The program builds on the company’s ‘I Care Clean’ program launched in 2012 and is based on guidance provided by the Centers for Disease Control and Prevention (CDC), the Occupational Safety and Health Administration (OSHA), the Environmental Protection Agency (EPA) and Health Canada.

We Care Clean addresses everything from guestroom and common-area cleanliness, to streamlined processes that minimize contact between guests and associates while maintaining customer service. The program will be updated regularly based upon the latest standards and recommendations by governmental agencies and industry groups.

“The We Care Clean program is the latest example of our commitment to our guests and associates,” says David Kong, president and CEO, BWHR. “We’ve always been an industry leader in our reputation for providing clean, well-maintained accommodations for travellers and we recognize hygiene and cleanliness have never been more important. With the We Care Clean program, we are proud to provide a safe and clean home-away-from-home for our guests when the time comes to travel again.”

The new program includes the implementation of measures to improve safety — such as the installation of physical-distancing floor decals and front-desk partitions — as well as the enforcement of heightened and comprehensive cleanliness standards on an ongoing basis. These new cleanliness standards focus on five key areas, including the front desk and lobby; guestrooms and housekeeping; temporary breakfast offerings; public amenities; and hotel employees and staff requirements.

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