SEATTLE, Wash. — Expedia Group has rolled out its optimized distribution program for all medium- to large-size lodging partners, allowing them to tap into new areas of B2B demand and giving them increased control of their B2B rates, availability and content across a network of global travel providers.

The program is designed to meet the ongoing needs of its larger lodging partners with the capability to load a large volume of rates to Expedia Group’s platform. As hotels look to recover from COVID-19, this solution, provided through Expedia Partner Solutions, is geared toward enabling them to scale their business, market by market, more efficiently and effectively.

“Our technology solutions are always rooted in partner needs,” says Christian Gerron, senior vice-president of Enterprise Solutions, Expedia Partner Solutions at Expedia Group. “We’re constantly hearing that the lack of control and ineffective yield management with B2B distribution is a major pain point for partners and we knew our ability to innovate and solve complex technology issues can, and has, effectively addressed this market need.”

Partners can load B2B rates directly into Expedia Group, which will flow through to third-party providers, to increase their distribution reach, demand and incremental bookings during- and post-COVID-19 recovery.

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