TUCKER, Ga. — Hospitality International Inc., a recognized leader in franchising of conversion and new-build hotels for economy lodging, has announced “hihotels by Hospitality International” as its renamed umbrella for Red Carpet Inn, Scottish Inns, Master Hosts Inns, Downtowner Inns and Passport Inn.
Additionally, the company will rebrand its direct-booking website from bookroomsnow.com to stayhihotels.com to help consolidate the brands and strengthen its recognition among consumers and hoteliers in a competitive market. The new identity will provide an improved focus on its position in the everchanging hospitality landscape.
“hihotels, is an exciting change for our organization,” says president Jim Bloodworth. “We’re building great momentum by expanding franchisee services and development opportunities. Our new identity is just one more way we are working to grow the success of our business and continue to drive forward in a positive direction.”