Andaz West Hollywood teamed up with Barcode Barbershop through the Hyatt Loves Local initiative to help support the local business

CHICAGO — Hyatt Hotels Corporation is introducing a global effort to uplift and collaborate with small businesses that have been impacted by the COVID-19 pandemic.

Dubbed ‘Hyatt Loves Local,’ the initiative will see close to 60 Hyatt hotels and resorts in destinations across the Americas, Asia Pacific, Europe and the Middle East provide complimentary resources and exposure to select local businesses that have struggled during the pandemic. The initiative is intended to enrich the travel experience while helping businesses continue to operate in different ways.

“By always listening to our guests, members and colleagues, we understand their strong desire to not only experience the Hyatt hotels’ destinations, but also to have the opportunity to support local communities,” says Amy Weinberg, senior vice-president, Brand Loyalty, Brand Marketing and Consumer Insights, Hyatt. “We have been caring for the communities in which Hyatt hotels operate for more than 60 years and we are proud so many Hyatt hotels around the world are finding new, creative ways to lift up beloved local businesses in this time of need through Hyatt Loves Local.”

Hyatt Loves Local community collaborations span a variety of industries, with additional collaborations rolling out through the fall. Further, as part of Hyatt’s Change Starts Here commitment to foster inclusivity and achieve equality together, some Hyatt Loves Local collaborations are with minority-owned businesses, which are more likely to be disproportionately impacted by COVID-19.

In Los Angeles, Andaz West Hollywood teamed up with hair and beard experts at Barcode Barbershop to offer professional cuts, shaping and styling for men and women on the hotel’s rooftop. After temporarily closing during the pandemic, Barcode Barbershop re-opened at 25-per-cent capacity, so additional space at Andaz West Hollywood provided its stylists with the opportunity to offer more cuts than would otherwise be possible.

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