CHICAGO — Hyatt Hotels Corporation has entered a new collaboration between its Exhale brand and Amazon Halo, a health-and-wellness membership that uses technology to provide personal-wellness insights and offers ways to improve users’ everyday health.
Powered by a mobile app and accompanying wristband, the newly launched Amazon-Halo service combines science-backed tools and Exhale’s streaming-video platform, Exhale On Demand, to help users build healthier habits for life. Available for early access now, the Amazon-Halo service gives users and Exhale members greater accessibility to Exhale On Demand’s fitness programs.
Exhale On Demand fitness-focused Labs offered on Amazon Halo are one-to-four-week trackable challenges. These labs in Amazon Halo are designed to help users build healthier habits and discover the fitness programs that work best for them.
At launch, Amazon Halo members can experiment with and have access to seven Exhale On Demand fitness programs curated with specific goals, fitness levels and schedules in mind. In addition, Exhale On Demand users can receive highly accurate data via the Amazon Halo Band — a wrist band built to facilitate the insights in the Amazon Halo app.
“Exhale reinforces Hyatt’s commitment to well-being by providing meaningful wellness experiences that support total mind and body through boutique fitness classes, spa therapies and original streaming content,” says Julia Sutton, Chief Operating Officer, Exhale. “We’re thrilled to team up with Amazon Halo and provide even more people with the opportunity to easily access fitness- and well-being-focused programs. Exhale On Demand allows people to maintain their well-being routines when they want, where they want and the collaboration with Amazon Halo adds a new element of measurement to help people better understand personal health and well-being and create a more connected, informed approach to their everyday well-being routines.”